To Sell Is Human
by Daniel Pink
We are all in sales, whether we think so or not. We’re selling our ideas, our point of view. The truth is we all need influencing skills. Pink debunks 40+ year of “sales research” while boiling down the traits and techniques that effective influencers embody. Whether you’re an executive or up-and-comer, this book provides great insight on how to be more effective in advocating our ideas and influencing others. With technological advancements, the sales landscape has irrevocably changed. Pink explores how the power has shifted from sellers to buyers, and how to navigate this new world.